Peroni Nastro Azzuro Calendario

Glowfrog Studios has completed visual effects work on the above Peroni film produced by agency The Bank.

The Campaign: Celebrating a Timeless Classic

The Calendario campaign is produced as a short film as well as print, outdoor and other activations which take place in stylish Lake Como and represents Peroni Nastro Azzurro as a timeless classic. Returning to the 1960s – the decade in which the Birra Peroni family first brewed Peroni Nastro Azzurro – the campaign’s centrepiece is a short film, beautifully shot in black and white. It tells the story of calendar photo shoot in Italy where each month is a celebration of Italian spirit and features a model with classic, Italian beauty photographed against a stunning setting with Peroni Nastro Azzurro seamlessly embedded in each scene as if carved into the landscape.

Peroni Nastro Azzurro’s Calendario was shot on location in Bellagio, the pearl of Lake Como. To recapture the glory of the Bellagio in its heyday, the Italian beer brand spent eight days completely restoring the town lido to its former glory – bringing in new sand, repairing the pool, removing graffiti and completely repainting and reconstructing the cubicle doors. The result is a magnificent restoration of a breathtaking location.